It has been three years since actress Katrina Kaif launched her first beauty brand, Kay Beauty, as an entrepreneur. Just few months ago, the brand had achieved sixteen hundred franchises in the country, which was quite a feat for the actress.
Kay Beauty was launched in 2019 and like most of the new businesses, it faced a bunch of unexpected challenges during the pandemic and hence, their progress slowed down. But the dreadful situation couldn’t stop Katrina. In 2021, Kay Beauty joined hands with Nykaa, India’s no.1 multi beauty brand retailer. Since then, Kay Beauty has grown and become such a big brand in India today.
Kay Beauty launched its first set of eyeshadow palettes with Nykaa. Later it continued to expand its product range and launched a twenty-shade foundation line. In April 2021, Kay Beauty stepped into eyeshadow palettes. The new launch featured four palettes with a total of thirty-six various shades. And now, Nykaa has brought almost all the products within our range, leisurely.
Today the brand has completed three years in Indian market and hence, it’s quite an ecstatic moment for Katrina Kaif. She had organised a special event on this occasion to celebrate the day with her near and dear ones.
On her Instagram handle, Katrina shared a video and few snaps from the event, where several make-up artists and drag queens were invited. Katrina felt nostalgic while writing, “As Kay Beauty turns 3 -we want to thank our #KayKommunity for their incredible love and support.”
“It is an honour to be recognised in the industry not only for our products but also for our core messaging of however we are, whoever we are…IT’S KAY TO BE U. We at Kay Beauty are incredibly grateful to all of you who have helped make KayBeauty what it is today”, Kaif further continued.
