A new research report by the School of Media and Cultural Studies at the Tata Institute of Social Sciences (TISS), Mumbai, revealed that on and off-screen women and queer representation in box-office hits remains largely stereotypical.
Actor Vidya Balan, ace directors and producers Nandita Das and Guneet Monga Kapoor, CEO Producers Guild of India, Nitin Tej Ahuja and president of FWICE and WIMPTSEA, B N Tewari released a report, which read, “Lights, Camera, and Time for Action: Recasting a Gender Equality Compliant Bollywood,” at Estella, Juhu on the evening of June 28, in the presence of Prof. Shalini Bharat, director of TISS, Consul General Mike Hankey of the US Consulate General, Mumbai and Prof. Lakshmi Lingam, Research Study director. The US Consulate General, Mumbai, funded the project.
An engaging conversation moderated by film critic Sucharita Tyagi followed the report release. Representatives of several film industry bodies, film professionals, and media and communication students attended the event.
Research for the report, supported by a research grant from the US Consulate General, Mumbai, consisted of both quantitative and qualitative studies. The quantitative research studies analysed twenty-five 2019 box-office hits to capture a full year of pre-pandemic theatrical releases, as well as ten women-centric films released between 2012 and 2019 as a representative sample. Researchers analysed fifteen crucial parameters, such as intersectional representation, occupation, degree of sexual stereotyping, consent and intimacy, harassment. The studies also analysed women’s participation behind-the-scenes and off screen.
In addition to the quantitative studies, TISS carried out three qualitative studies with the experiences and perspectives of women and queer screenwriters, directors, and young online media critics.
TISS earlier shared interim findings of the study at marquee film festivals like the International Film Festival of India in Goa, Pune International Film Festival, International Association of Women in Radio and Television Film Festival in New Delhi and the India Film Project in Mumbai.
Here are the main findings
1. 72% of characters in the analysed films are played by cis-males, 26% by cis-females, and 2% by queer actors.
2. 36% of box office hits and 100% of women-centric films passed the Bechdel test.
3. The most popular skin tone for women characters is fair skin and body type is thin for lead characters and medium for all other support characters.
4. Expression of romance and intimacy is restricted in the box office and women-centric films, but most often it is male characters who initiate intimacy. The idea of consent is still fraught with ambiguity, specifically because there is a greater emphasis on women remaining demure and expressing consent through non-verbal and symbolic gestures.
5. Women in employment and in public domain work are shown in films. However, the work roles they play are gendered, with a greater presence of women in health care, education, entertainment, and journalism.
6. Women-centric films have greater diversity and explore inbound subjects dealing with relationships, sexuality, motherhood, and other sensitivities.
7. Box-office hits have outbound subjects like war, politics, corruption, gang wars and crime.
Majority of characters in films are in the age group of 21-45 years and belong to Hindu dominant castes.
8. People with disabilities are rarely seen in films. Only 0.5% of characters are shown with disabilities.
“This is an important study and a timely one. The report offers an opportunity to foster a diverse, more representative Hindi cinema. I hope this report engenders a conversation that looks towards meaningful change”, said Prof. Shalini Bharat, director of TISS.
“The US Consulate General in Mumbai is proud to support this project because we know that for Bollywood and Hollywood to thrive for India and the United States to thrive we must work together to improve conditions for women. This work goes beyond the realm of art and entertainment, it also holds profound implications for international relations”, said Mike Hankey, US Consul General, Mumbai.
Sharing her thoughts on the findings of the study, acclaimed actor Vidya Balan said, “When I read the report, I was surprised because the ground reality seemed different to me. I don’t think we have crèche facilities yet but definitely POSH committees have been instituted on every production that I have been involved in and I can say that a lot of production houses are following that. As far as more women in cinema goes, there has to be a holistic solution to it. I don’t see why it’s a bad thing if women directors are hiring women technicians and women heavy crews. Eventually that will percolate into male led films also. I have seen that change with movies like ‘Mission Mangal’ (2019).”
Director and social advocate Nandita Das added, “This is a very important report that tells us where we are in terms of representation in Hindi films, both, in front and behind the camera. Anecdotally, we may feel we are far better than where we were, but the research and statistics show us that we have a rather long way to go. It is a detailed and thought through report that needs to be seen by anyone who cares to be part of the change that we want to see in the film industry. That’s why it’s rightfully called – Lights, Camera and time for action.”
Talking about hurdles for female producers, Guneet Monga, the founder of Sikhya Entertainment lamented, “I absolutely miss a group of producers who are doing independent films. I have seen a lot of them give up after producing one or two. Having produced more than forty independent films, I think there is a need to have more female producers. I think women are incredible at multitasking and are generally able to run the world better.”
She ended on a hopeful note saying, “We are beginning to have conversations and create awareness with Mumbai Film festival and researchers, I think this decade looks good for women.”
