They say, “It’s certain that you will fail, there is nothing you can do to stop that. What you do after will define where you go.” As Goddess Durga arrives at the City of Joy, Thrumyeyes Entertainment is welcoming her and our Sheroes with the innovative campaign of Jai Devi Jai Janani. The entire concept of Jai Devi Jai Janani is coined by Anjusha Chaughule.
Jai Devi Jai Janani aims to inspire generations of women to believe and show them that they always have choices. One cannot deny the fact that in society and worldwide, women are undervalued. The campaign of Jai Devi Jai Janani is interesting because women from across the world pitched in to make impact entries. Here women can pursue whatever they want, whether it is to connect with peers or share their creativity.
“We celebrate Women’s history month this Navratri with a renewed optimism for the future. We truly believe more sheroes will continue to emerge, and someday we might not even need the term at all. In the meantime, we personally pledge to thank the Sheroes in my life, to mirror their character and actions, and to think of today as Day One of a new celebration,” says Anjusha Chaughule.
The nine-day festival is dedicated to Sheroes and all their achievements. Thrumyeyes Entertainment is honoring nine days of Navratri, nine role models across the world to inspire girls to follow their hearts when it comes to pursuing their careers.