Music plays the primary role in the narration of a film, especially in Indian cinemas. Be it defining a characters’ emotions to elevating the audiences’ empathy, a film’s music album adds value to the success of a project. A recent example is ‘Pushpa: The Rise’ (2021).
Composed by Devi Sri Prasad (DSP), the music album of ‘Pushpa: The Rise’ took the internet by the storm, translating into the film’s blockbuster success. With users across the nation going gaga over the songs and recreating dance reels on his music, the album became the biggest chartbusters of the year.
A source revealed, “Film Industry flooded DSP with praise for his brilliant work in ‘Pushpa: The Rise’ music album and congratulated him on the massive success of the same. Many lauded him for his upbeat, nuanced and unique take and offered cream projects. The fever of his songs is running high among users on social media owing to their timeless value. Internet is in a frenzy with DSP’s compositions.”
Interestingly, the Hindi album of the film became a massive hit on YouTube. They became part of the top five charts on YouTube Global Music Charts with “Srivalli” at one, followed by “Oo Bolega Ya Oo Oo Bolega” and “Sami Sami” at four.
Transcending language barriers, DSP struck a chord with the audience pan-India with the power of his incredible music.