‘Ki & Ka’ has turned out to be a winner at the box office. The film has collected INR 252.3 million over its weekend, and with this it is now set to be a comfortable success. Made at a budget of INR 300 million (including P&A), the film had already recovered around INR 150 million through satellite and other ancillary rights. With only INR 150 million needed to be recovered through theatrical sales, the film would be in a green zone in a couple of days itself, and then begin to register profits.
Good costing and packaging, smart marketing and release by Balki has ensured that the film turns out to be a win-win situation for all. Of course this was a risky subject to be made and the film could have gone either ways. However, audience has given a nod of approval to the film and liked it much more than the critics, many of whom had settled for average reviews.
The film has scored the third highest weekend of 2016:
‘Airlift’ – INR 443 million
‘Kapoor & Sons’ – INR 263.5 million
‘Ki & Ka’ – INR 252.3 million
‘Ghayal Once Again’ – INR 232.5 million
‘Neerja’ – INR 220.1 million
‘Wazir’ – INR 210.1 million
The film should now remain steady during the week and even a 50% standard fall should allow it to register good numbers. April has started well with the Kareena Kapoor Khan and Arjun Kapoor starrer, and it would be interesting to see the kind of eventual collections that come in for ‘Ki & Ka’.
Meanwhile, Kapoor & Sons brought in INR 45 million more over the weekend and now stands around the INR 695 million mark. Superhit.
